Sponsored posts are some of the most sought after ways to monetize a blog. In a few minutes, you’ll know everything there is to know about them, including where to find sponsors for your new blog. Moreover, I’m giving away great tips for attracting blog sponsorship opportunities so you can start making money with your blog!
What is A Sponsored Blog Post?
Sponsored blogs refer to posts that are written in behalf of a sponsor. A sponsor can be any brand or company that asks you to write about their products, services, events, or anything else about them.
Why? Because it helps with their exposure. In exchange, you will be compensated with monetary payment or freebies.
A sponsor might also ask you to do sponsored posts on Instagram, Facebook, and other social networks. But in today’s post, we’ll talk about blog sponsorships and how to get sponsors for your blog.
Are sponsored posts like blog ads?
Sort of, but not really.
Blog sponsorship is a form of advertising that generates passive income. But unlike your typical blog ads where you get to have as many as you’d like, a sponsor can demand exclusive advertising rights to your blog. With Google AdSense and alternative ad networks, it’s possible to have multiple sources of income.
Not that it matters, anyway. You can have one or two sponsored posts and still earn more than ten blog ads put together!
You also get to choose which sponsors to work with, and find a suitable fit for your audience. Ad networks won’t be able to give you as much control over how you monetize your blog.
How Do I Find Blog Sponsorship Opportunities?
Basically, there are three ways to get blog sponsors. You either find them yourself online, get first-hand requests from brands and companies who want to work with you, or register with companies that sponsor bloggers (these are called media companies).
How to get sponsored posts for your blog
If you’re a newbie blogger, you won’t have the same influence as someone who’s been blogging for say, a year. You won’t have as many readers or page views, so it makes sense that sponsors would want to look for more established blogs. After all, they’re doing this for exposure.
Don’t feel discouraged by this.
You may not get a blog sponsorship proposal this early. But you can sign up for media networks. Media networks are like ad networks that connect bloggers with sponsors.
Once your application is approved, you will be asked to set up a profile including your blog niche and preferences, such as products or topics you’d like to write about. Media networks use this information to connect you with the right sponsors.
As soon as you finish setting up a profile, you’d be one step closer to monetizing your blog!
From here, you can find media companies that sponsor bloggers or simply wait for them to come knocking on your door. Whenever there are blog sponsorship opportunities available, you can freely accept or reject them.
Attract blog sponsorship deals
Through smart and consistent blogging, eventually you’ll attract blog sponsorships. However, you do need to “sell” yourself to get noticed.
Things to Do Before Getting Your First Sponsored Blog Post
Blog sponsorship doesn’t come easy. It may be an effective blog monetization strategy, but it takes time before you can start monetizing your blog. You can, however, prepare yourself to get blog sponsorship opportunities with these few simple steps:
- Establish a reputable blog. Take time to grow your readers, and focus on consistently creating high-quality posts.
- Get social. Participate in social networks and increase your following. (I’ve got this awesome Pinterest strategy for massively growing followers)
- Add value to your blog. A large audience isn’t the be-all and end-all of blog sponsorship. You too can get sponsored posts by providing unique content that sets you apart from competitors.
- Stay away from blog ads. Some sponsors prefer blogs that don’t have any ads in them.
How to Sell Yourself and Actually Get Blog Sponsorships
Step 1: Find the right sponsor
First, you need to identify the ‘right’ sponsor for your blog. To do this, you have to keep your blog niche and audience in mind. For example, if you run a parenting blog, companies that make products for parents or children would be a good fit for your niche and audience.
When a sponsor reaches out to you, ask yourself these questions…
- Is my blog niche compatible with the sponsor?
- Is this sponsored post something that my readers would be interested in?
If you answered ‘YES!’ to both questions, you’ve found a perfect match!
Step 2: Prepare a media kit
Now that you know what your ideal sponsor is like, the next step is to create a media kit. Think of it as a resumé. When making one, you should consider your sponsors and what they can get out of a blog sponsorship.
What to include in a media kit
- Your professional background
- Company information
- Target audience
- Blog engagement (i.e. monthly page views)
- Social reach (i.e. number of followers)
Alternatively, you can set up a web page that tells sponsors you are open to blog sponsorship opportunities. Here, you can outline the same details included in your media kit.
A media kit can have more or less depending on the situation. In the example above, I simply laid out the most important details so you’ll know where to start.
Tip: Honesty is crucial to a winning media kit. And if you want to get sponsors for your blog, you should present your brand as honestly as possible. Provide evidence wherever needed. For instance, you may want to share your latest blog analytics.
Step 3: Find sponsors online
If you have a great-performing blog with a sizable engagement and social reach, chances are, you’d be able to attract sponsors without lifting a finger.
But you can’t always be a sitting duck! The next best option is to find sponsors online. Look for companies that sponsor bloggers and reach out to them.
Here are the top 30 media companies you can join:
- Best Buy Blogger Network
- Blog Meets Brand
- Bloggin’ Mamas
- DiMe Media
- Ella Media
- Find Your Influence
- Ignite Social Media
- Mom Bloggers Club
- Mom It Forward
- Millennial Blogs
- Network Niche
- One-2-One Network
- Pollinate Media Group
- Social Spark
- Sway Group
- Stiletto Media
- Talented Talkers
- Tap Influence
- The Blogger Programme
- The Brand Connection
- Valued Voice
- Weave Made Media
Armed with a killer media kit, you can easily sell yourself to media companies!
That ends my basic guide on sponsored posts and blog sponsorship opportunities.
If you want more ways to earn with your blog, check out my blog post 28 Ways to Monetize a Blog.
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