Parts of a Website: 10 Web Pages You Need to Boost Your Business

Whether you own a brand, business, or company, you need a website that can help you grow exponentially. To make this happen, you should have business pages as parts of a website.

In this article, I give you a complete list of all the pages a website needs to boost your business. Plus, I’m sharing great tips on how to grow your business with those web pages.

Check out these web design tips. Find out which web pages your business needs as parts of a website!

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Parts of a Website: The Anatomy of Website Pages

Web pages are the most basic parts of a website. Each one makes up a small part of a website. And together, they make a larger whole.

By definition, a website is a collection of web pages. It can have a single page or hundreds of pages. A website is like a house with many rooms. Each room has a different function, just as every web page has its own unique purpose.

What web pages should a website have?

Web pages can give people a clear idea of what your business is about, and which products or services you offer. Certain types of web pages can even help establish your reputation and drive sales to your business.

Ideally, you need web pages that…

  • Improve brand awareness
  • Build your brand image
  • Increase sales

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The Complete List of Pages on a Website for Business

1. Homepage

What is a homepage?

As its name suggests, a homepage is the main page of a site. It provides online visitors an overview of your business. It also acts as a directory with which people can access other parts of a website – with the use of links, of course.

The most important elements of a homepage include:

  • Brand name and logo
  • Navigational menu
  • Informational footer

How can it grow my business?

A homepage does more than introduce you to people who visit your site. It’s also a gateway with the list of pages on a website. If you lead people through the right doors, it can do wonders for your business.

A well-designed homepage can…

  • Engage online visitors to explore your website and
  • Attract them into your sales funnel

Depending on your marketing strategy, you can use it to feature your primary products and services, or highlight positive reviews and customer feedback.

Tips: Avoid overwhelming your online visitors with too much information. Use headlines and brief but clear descriptions throughout your homepage.

2. About Page

What is an About Page?

People who want to learn more about you will head straight for this page. Unlike a homepage which has short snippets, the About Page is where you could formally introduce your business.

Here you can talk about your…

  • Company’s history
  • Industry-related credentials
  • Professional experience

Having an About Page in your anatomy of website gives you a platform to showcase any products or services you may have.

How can it grow my business?

A case study by WordStream suggests that the About Page can potentially increase conversion rates and drive sales. This makes sense. People go to the About Page to decide whether or not they would return to a website. With the right elements, you can use it to convert online visitors into loyal readers and customers.

Tips: Hook people in from the beginning. Start your About Page with questions they can relate to, or a story that encourages them to keep reading. Point out the benefits they would get from staying on your page. And finally, provide proof of how you’ve already helped others – such as achievements and clients you’ve worked with.

3. Products Page

What is a Products Page?

The Products Page is where you should have a complete list of your products. You can include product descriptions in the same page, or link to individual pages containing product descriptions.

Not everyone will have it a Products Page. But for businesses that monetize a website by selling physical or digital products, it’s one of the must-have parts of a website. Shoppers who want to explore their options can browse it to find something they would like.

How can it grow my business?

The Products Page attracts people who are curious, have the intent to buy, or are ready to purchase your products. Either way, you’re looking at potential customers.

What this page does is give you a platform to indirectly market your products. The secret lies in product descriptions. You can use them to highlight the benefits and features of your products. With the aid of positive and emotionally-driven words, you can further persuade readers to buy them.

Tips: Write readable product descriptions by using short blurbs and bulleted formating. Make sure you have a shopping cart and an online payment system as parts of a website. That way, people can conveniently purchase from your site.

4. Services Page

What is a Services Page?

The Services Page is where you enumerate your services. You can choose to include all your services in a single page. Or you can create different pages for each of your services. Service providers must have one in their website pages list, because it lets people know what options are available to them.

How can it grow my business?

A Services Page attracts people who are likely interested in your offered services. So it’s a great place to market your professional skills. When describing your services, focus on how people can benefit from them. Engage your readers by adding a Contact Form or calls-to-action (CTA) such as:

  • Get in touch for inquiries
  • Get a free quote
  • Book a free consultation
  • Schedule an appointment

Tips: Increase your credibility by quoting customer feedback on your Services Page.

5. Online Portfolio

What is an Online Portfolio?

An Online Portfolio is specifically designed to showcase your abilities. This is where you place electronic evidence to prove your skills.

Your online portfolio may include…

  • Images and videos
  • Downloadable files
  • Blog entries
  • Links to your works

What you include as evidence depends on your profession or industry. For instance, a photographer may want to have samples from photo shoots.

How can it grow my business?

Building an online reputation isn’t easy, especially when you’re still starting out. But if you set up an Online Portfolio as parts of a website, you can easily earn the trust of your peers and potential customers.

Tips: Impress people by highlighting your best projects. Only display works that are relevant to your target audience.

6. Reviews and Testimonials

What are Reviews and Testimonials?

These are business web pages containing customer reviews, client testimonials, and other types of feedback. You can integrate them into the anatomy of a website as website pages. Or you could allow customers to leave reviews on your Products Page.

You can also quote them in other parts of a website including…

  • Homepage
  • Services Page
  • Blog posts

How can it grow my business?

Reviews and Testimonials are extremely helpful for conversions and sales, mainly because they give you free advertising. As long as you provide high-quality products and services, customers will be more than willing to leave positive feedback. First-time visitors who see them will get a good impression of your business, and are more likely to become customers themselves.

7. Contact Page

What is a Contact Page?

The Contact Page is designated for your business’ contact information. People would want to get in touch with you. And it is your job to make it easier for them to reach you, whatever their reasons are.

A typical Contact Page contains…

  • Your business email
  • Phone number
  • Links to social media

How can it grow my business?

Your customers will want to know you have their best interest in mind, and that you can readily provide help and support when needed. Having a Contact Page as parts of a website will give them the reassurance they need.

The benefits of a Contact Page include…

  • Earning the trust of online visitors
  • Gaining new customers
  • Keeping clients happy and satisfied

Tips: Consider adding a Contact Form – it’s one of the best qualities of a good website design. Businesses with a physical store should include their address, opening hours, additional contact information, and branch locations (if there’s more than one store).

8. Frequently Asked Questions (FAQs)

What is an FAQ Page?

It is a business web page that provides online support for your customers. The FAQ Page contains commonly asked questions that people have about your products or services, along with answers that could help them.

An FAQ page may not be necessary when you first build your website. However, you should set it up once you get too many emails asking the same questions.

How can it grow my business?

Believe it or not, having an FAQ on your website pages list will save you plenty of time. You can spend this extra time on more important aspects such as business strategy.

Tips: Place a link to your FAQ on the Contact Page. That way, people can check if you answered their questions before they decide to email you.

9. Landing Page

What is a Landing Page?

This web page is made for the sole purpose of lead generation and sales conversions. It contains a call-to-action (CTA) or phrases that provoke an immediate response.

Here are examples of calls-to-action:

  • Sign up for a newsletter
  • Get access to limited time offers
  • Set up an appointment
  • Book a free consultation
  • Free downloads

How can it grow my business?

Landing Pages are designed to hook people in and convert them into leads. Essentially, these are potential customers with a strong interest in your products and services. Leads provide their contact information, so you can reach them anytime for promotions. You could offer discounts and freebies to encourage them to purchase and avail your services.

Tips: Never link your Landing Page to other parts of a website. Although you can link other web pages (i.e. homepage) to a Landing Page. For more tips, HubSpot has a great guide on How to Create an Effective Landing Page.

10. Business Blog

What is a Blog?

In Blog vs Website, we defined a blog as an informational website that contains articles called blog posts. You can use a business blog to talk about your products or services, and explore their benefits.

How can it grow my business?

A blog extends the reach of your website. It attracts traffic from search engines like Google, and gives people something to talk about on social media.

Tips: Optimize your blog for search engines by using keywords. Lifewire has these useful tips on How to Use Keywords in a Blog Post. Also, you should consider using WordPress. The platform lets you own a blog and a website at the same time.

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Why You Need a Website for Your Business

A website can boost your business in three ways.

  • Making people aware that you exist (brand awareness)
  • Giving people reasons to trust you (brand image)
  • Convincing people to buy from you (sales conversions)

Given these benefits, there’s no doubt that you absolutely need a website. If you want to boost your business, be sure to include the web pages we talked about as parts of a website:

  1. Homepage
  2. About Page
  3. Products Page
  4. Services Page
  5. Online Portfolio
  6. Reviews and Testimonials
  7. Contact Page
  8. Frequently Asked Questions (FAQs)
  9. Landing Page
  10. Blog

Also, don’t forget to follow my awesome tips for creating a perfect website pages list for your business!

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Check out these web design tips. Find out which web pages your business needs as parts of a website!
Check out these web design tips. Find out which web pages your business needs as parts of a website!
Check out these web design tips. Find out which web pages your business needs as parts of a website!

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By |2018-12-17T15:59:44-07:00October 1st, 2018|Website Design, Website Setup|0 Comments

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