Blog vs Website for Business: What Do I Need To Be Successful

Do I need a blog or website for business?

Startups and business owners typically ask this, and it’s a good question too. Choosing between a blog vs website can make or break your online success. In this article, we will explore the benefits of a blog and a website – and how they can help your business, no matter its size and the industry you’re in.

Can't decide between a blog vs website? We'll show you the pros and cons of a blog and website. Find out which one will help your business reach success.

This post may contain affiliate links. Please read our disclosure policy for more information.

What is a website?

Traditionally, a website is any group of related web pages which are published on at least one web server and have a common domain.

You can think of a website as a virtual representation of your brand or business. It is a place where you can sell products or services and have people buy them directly through online transactions. Using separate web pages, you can also use a website to let people know where to find you (if you have a physical store), or how they can reach you.

What is a blog?

A blog or “web log” is a type of informational website with articles (blog posts) written by the person maintaining it (blogger). Bloggers get to decide what subjects they will write about, and how frequent they publish posts. Blog posts are arranged in chronological order with the latest posts appearing on top.

So really, a blog is more like an online journal.

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What’s the difference between a blog and website?

Unlike a traditional website which has static content, a blog is constantly updated with new posts. Another difference is that with a traditional website, the interaction is transactional and limited between you and customers. In a blog, the interaction is conversational. You get to exchange thoughts and ideas with a broader range of audiences including peers, potential customers, and loyal fans.

Blog vs Website: What are the Benefits?

Whether you’re getting a blog or website for business, each platform has its advantages. It’s a matter of finding out which one will help you become successful.

Why create a website for your business?

1. It strengthens your brand image.

Many business owners still don’t own a website, so getting one definitely gives you an edge.

2. A website increases brand awareness among online audiences.

Between a blog vs website, a website is the best platform to let people know what your business is about, and what products or services you offer.

3. It’s an easy way for people to find and reach you.

You can create static web pages with contact information and the address to your physical store. Alternatively, you can set up a live chat support or contact form so people can send a quick message or e-mail you for inquiries.

Is blogging good for your business?

1. Search engines love blogs.

Search engines such as Google provide results based on the search terms people use on their platforms. And you know what blogs have that websites don’t? Hundreds of words which qualify as search terms. Because of this, a blog is much easier to rank for in search engines. By constantly updating your content, you are creating new ways for audiences to discover your blog.

2. It’s a great platform for information.

You can use a blog to provide useful content to your target audience, which encourages them to become loyal readers.

3. Builds trust between you and your readers.

If we compare a blog vs website, the interaction on websites is usually cold and transactional. A blog can bridge that gap and build trust between you and your potential customers since you can engage them to share insights in the comment section.

4. A blog gives people something to talk about.

Since blogs contain informative and oftentimes, entertaining posts, people see them as share-worthy material for social media. The more people share your posts, the more popular you’ll be!

5. Establishes your reputation as an industry expert.

Blogging about topics that are relevant to your business will not only increase trust among peers and potential customers. It also helps you build a reputation as an expert in your field.

6. It can be used to market your products or services.

You can use a business blog to talk about your current line of products or services, or let people know of new offerings, promos, and discounts.

7. Earn through sponsored posts.

Finally, the biggest difference between a blog vs website is that with a blog, you can earn through sponsored posts. A sponsored blog post is one that is paid for by a brand and is considered a form of traditional advertising.

Blog vs Website: Profitability

It’s possible to make money with both. You can build an eCommerce site where customers can purchase products and avail services. Or you can start a WordPress blog and install plugins like WooCommerce for additional eCommerce features.

Whether you pick a blog or website for business, both can be used to earn through affiliate marketing and Google AdSense, just to name a few. You can also link them to third-party eCommerce sites – like Etsy and Shopify – where customers can complete their purchase.

BONUS

Learn how to make money from your blog with our FREE guide to the 28 Best Ways to Monetize A Blog For Profit.

Download My Bonus!

How to Monetize a Blog in 28 Ways. Learn to make money from home with these blog monetization tips.

What’s the difference between a blog and website?

Unlike a traditional website which has static content, a blog is constantly updated with new posts. Another difference is that with a traditional website, the interaction is transactional and limited between you and customers. In a blog, the interaction is conversational. You get to exchange thoughts and ideas with a broader range of audiences including peers, potential customers, and loyal fans.

Blog vs Website: What are the Benefits?

Whether you’re getting a blog or website for business, each platform has its advantages. It’s a matter of finding out which one will help you become successful.

Why create a website for your business?

1. It strengthens your brand image.

Many business owners still don’t own a website, so getting one definitely gives you an edge.

2. A website increases brand awareness among online audiences.

Between a blog vs website, a website is the best platform to let people know what your business is about, and what products or services you offer.

3. It’s an easy way for people to find and reach you.

You can create static web pages with contact information and the address to your physical store. Alternatively, you can set up a live chat support or contact form so people can send a quick message or e-mail you for inquiries.

Is blogging good for your business?

1. Search engines love blogs.

Search engines such as Google provide results based on the search terms people use on their platforms. And you know what blogs have that websites don’t? Hundreds of words which qualify as search terms. Because of this, a blog is much easier to rank for in search engines. By constantly updating your content, you are creating new ways for audiences to discover your blog.

2. It’s a great platform for information.

You can use a blog to provide useful content to your target audience, which encourages them to become loyal readers.

3. Builds trust between you and your readers.

If we compare a blog vs website, the interaction on websites is usually cold and transactional. A blog can bridge that gap and build trust between you and your potential customers since you can engage them to share insights in the comment section.

4. A blog gives people something to talk about.

Since blogs contain informative and oftentimes, entertaining posts, people see them as share-worthy material for social media. The more people share your posts, the more popular you’ll be!

5. Establishes your reputation as an industry expert.

Blogging about topics that are relevant to your business will not only increase trust among peers and potential customers. It also helps you build a reputation as an expert in your field.

6. It can be used to market your products or services.

You can use a business blog to talk about your current line of products or services, or let people know of new offerings, promos, and discounts.

7. Earn through sponsored posts.

Finally, the biggest difference between a blog vs website is that with a blog, you can earn through sponsored posts. A sponsored blog post is one that is paid for by a brand and is considered a form of traditional advertising.

Blog vs Website: Profitability

It’s possible to make money with both. You can build an eCommerce site where customers can purchase products and avail services. Or you can start a WordPress blog and install plugins like WooCommerce for additional eCommerce features.

Whether you pick a blog or website for business, both can be used to earn through affiliate marketing and Google AdSense, just to name a few. You can also link them to third-party eCommerce sites – like Etsy and Shopify – where customers can complete their purchase.

Should I Use A Blog or Website For Business?

Most people will tell you that a blog is better for your business, and that you don’t need to build a website from scratch. I couldn’t disagree more. Each has its pros and cons. A website gives your business a professional feel, but it unfortunately limits interactions to cold transactions. A blog can bring in massive traffic and help you easily build trust with potential customers, yet it can come off as a bit amateurish.

So while others recommend blogs, I say… why not have both? That way, you can reap the benefits of blogging for business while maintaining a website. If you have a blog and a website, you can maximize your business efforts and pave your way towards online success.

It’s not impossible. WordPress lets you own a blog and a website at the same time! The content management system combines the benefits of a blog and website.

With WordPress, you can…

  • Create a blog or website for business – or have the best of both worlds
  • Set up a Home Page, About Us, and Contact Us just like any other website
  • Make a separate page for your blog so it won’t affect your site’s layout
  • Showcase your full range of products and/or services
  • Design a Menu Bar with links to your blog and other pages
  • Enable the search feature so people can quickly find what they need
  • Choose from over 43,000 WordPress themes
  • Install WordPress plugins that help with SEO and social media
  • Integrate solutions that make it easier for you to manage your business
  • Build an online store, a forum, an exclusive membership site, and more!

You can learn more about WordPress benefits in my post, Why Use WordPress.


Want to get up and running quickly with your WordPress blog without the hassle of picking a hosting company and installing WordPress and essential features?

Website Buoy offers plans that include WordPress hosting, WordPress installation, WordPress Themes customizations, essential features, and support so that you can start blogging right away.

Check out our WordPress Design Services.

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Can't decide between a blog vs website? We'll show you the pros and cons of a blog and website. Find out which one will help your business reach success.
Can't decide between a blog vs website? We'll show you the pros and cons of a blog and website. Find out which one will help your business reach success.
Can't decide between a blog vs website? We'll show you the pros and cons of a blog and website. Find out which one will help your business reach success.
By |2018-12-17T15:57:54+00:00August 13th, 2018|Blogging, Website Setup, WordPress|0 Comments

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